OVERVIEW
Souper Apartments is a company specializing in short-term apartment rentals. They aim to offer independent accommodation to travelers seeking a home-like experience in central location of Budapest. Their expanding portfolio of apartments is available in a range of sizes and services.
ROLE
The Souper re-branding became necessary as their outdated website prompted a fresh look at the brand's image. I suggested dropping "apartments" from the name; splitting the name into two lines then created a square logo ideal for digital use. The new visual identity was built upon the strongest elements of the original branding.
UI OBJECTIVES
For the website, a key goal was to entice accommodation seekers with Budapest's charm while they browsed apartments. Alongside a clean design, we heavily emphasized making the apartment selection process quick and easy.
SERVICES INCLUDED
#Naming#Logo Design#Identity Guidelines#Web Development
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