CASE STUDY

Betatrans — Visual Storytelling for Logistics Leader

OVERVIEW

BetaTrans is a prominent Hungarian trucking company specializing in container transportation, both within Hungary and across the European Union. Established in 1994, it has grown to become one of the top logistics companies in Hungary, consistently receiving the Superbrands award since 2014.

INDUSTRY

Logistics &
Transportation

SERVICES

Art Direction
Creative Visual

THE CHALLENGE

For Betatrans, we had to create a visual campaign that would transform their 'Anywhere, anytime' slogan from a mere promise into an immersive and provocative experience. Our goal was to shake up the monotonous visual language of the logistics industry with a high-impact, witty and premium-looking solution.

THE SOLUTION

I developed the 'Impossible Locations' series, a conceptual project in which photorealistic CGI and advanced photo manipulation techniques were used to place fleet vehicles in extreme and physically inaccessible environments. This hybrid workflow enabled us to showcase the company's agility and indomitable spirit in a visually stunning yet cost-effective manner.

THE IMPACT

The campaign radically increased brand visibility, effectively de-commoditising the service and setting it apart from its conservative competitors. It reinforced their Superbrands status by presenting an innovative image, using a visual narrative that captured attention and built an emotional connection through the synergy of humour and technical mastery.