CASE STUDY

Strategic Rebranding & Webdesign for Souper Apartments

OVERVIEW

Souper Apartments is a company specializing in short-term apartment rentals. They aim to offer independent accommodation to travelers seeking a home-like experience in central location of Budapest. Their expanding portfolio of apartments is available in a range of sizes and services.

INDUSTRY

Hospitality &
Lifestyle

LINKS

Website

SERVICES

Art Direction
Creative Visual

THE CHALLENGE

Souper Apartments' outdated digital presence and unwieldy naming convention were significant obstacles to brand growth in Budapest's competitive hospitality market. The obsolete architecture and sluggish performance of the legacy website failed to reflect the true quality of the service, necessitating a comprehensive overhaul of the brand identity and digital presence.

THE SOLUTION

I radically simplified the brand name and created a 'digital-first' visual system to form the basis of a completely new web experience. When developing the new site, I prioritised generous whitespace, premium layouts and high-performance loading speeds to ensure a frictionless, high-end user journey across all device categories.

THE IMPACT

This strategic simplification and the launch of the new platform immediately elevated the brand to a higher tier, dramatically enhancing digital efficiency and market visibility. The result is a modern ecosystem that fosters long-term traveller trust by blending technological precision with hospitality.

UI OBJECTIVES

For the website, a key goal was to entice accommodation seekers with Budapest's charm while they browsed apartments. Alongside a clean design, we heavily emphasized making the apartment selection process quick and easy.