CASE STUDY
OnRobot — 3D Visualization & High-End CGI
OVERVIEW
OnRobot is a leading global provider of hardware and software solutions for collaborative robot (cobot) applications. They specialize in "end-of-arm tooling" (EoAT), which are the accessories that attach to a robot arm to perform specific tasks.
THE CHALLENGE
OnRobot’s sophisticated robotic ecosystem required a level of visual consistency that could showcase products with photorealistic precision and technical integrity long before they reached the manufacturing floor. The primary objective for their global sales network was to translate complex automation workflows into intuitive, instantly accessible visual narratives.
THE SOLUTION
We engineered a systematic CGI pipeline to transform raw CAD data into high-fidelity 3D visualisations and animations that align with the brand’s core identity. By developing dynamic, context-aware scenes, we created assets that are aesthetically premium and serve as functional tools for sales demonstrations and technical training.
THE IMPACT
The project delivered a unified, high-end visual toolkit that significantly accelerated product launches and streamlined client education. This strategic approach to visual narrative successfully bridged the gap between technical complexity and market clarity, strengthening OnRobot’s presence in the competitive global automation landscape.
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