CASE STUDY

Premium Editorial Design for Borsodi Brewery

OVERVIEW

The Borsodi Brewery, founded in Bőcs in 1973, has become one of Hungary's leading breweries as part of the Molson Coors Beverage Company, offering a wide range of products from Borsodi Világos to flavored beers and international brands.

INDUSTRY

Beverage
FMCG

SERVICES

Art Direction
Identity Design
Print Design

THE CHALLENGE

The 'Sörpercek', the official internal publication for Borsodi Brewery, had an outdated visual framework that no longer aligned with the Molson Coors group's modern, premium aspirations. The objective was to give the publication a comprehensive design overhaul that would transform it into a world-class, magazine-style experience, while maintaining its core informational function.

THE SOLUTION

I completely redefined the publication’s visual codes by introducing a modern typographic system and a more spacious grid-based layout. I also designed high-impact custom CGI covers to capture immediate attention. My strategic focus was to transform 'dry' internal data into premium, visually compelling content, complemented by graphics optimized for various digital communication channels.

THE IMPACT

The redesigned publication was more than just an aesthetic upgrade: it measurably enhanced employee engagement and bolstered the prestige of the internal corporate culture. This professional, editorial-driven approach successfully repositioned internal communication as a vital, high-quality pillar of the corporate identity.