CASE STUDY

Ecobus — Sustainable Branding & UI/UX Design

OVERVIEW

The Ecobus concept is built on environmentally conscious passenger transport using zero-emission minibuses. With scheduled services departing from Dogókő, the service offers not just a journey but also a nature experience, transporting passengers along routes inaccessible to other vehicles.

INDUSTRY

Logistics &
Mobility

LINKS

Website

SERVICES

Naming
Logo Design
Visual Identity
Illustration
Webdesign

THE CHALLENGE

For Ecobus, the objective was to create a visual identity that reimagined zero-emission technology, moving away from a cold, industrial aesthetic and towards a more natural, harmonious experience. The goal was to create an inviting, accessible brand that exudes trust and tranquillity as it traverses the protected routes of the Pilis Mountains.

THE SOLUTION

I developed the visual system's foundation using natural textures and friendly, organic shapes inspired by the local landscape, striking a balance between sustainability and modern mobility. When designing the responsive website, I prioritised essentialist simplicity and rapid accessibility, ensuring that hikers could effortlessly access schedules regardless of their environment or connectivity.

THE IMPACT

The clean, nature-centric identity positioned Ecobus as an integral part of the Pilis experience, rather than just a mode of transport. This functional yet approachable digital and physical presence has played a significant role in promoting eco-conscious tourism and facilitating the service's market entry.